5 minute read
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We recently sat down with Sophie, the CMO of Cove, to discuss their exciting journey of growth over the past couple of years and their decision to embrace an asset-lite approach. Sophie presented her perspectives on the strategies they employed to attain success, including the advantageous opportunities they leveraged. She also delved into the reasoning behind their decision to adopt an asset-light approach and the effect it has had on the growth of their business.